Target is aiming to reduce its impact on the environment one step at a time, with one of the main steps being to use sustainably made materials.
To adhere to this commitment, Target is a member of the Better Cotton Initiative (BCI), which is the largest cotton sustainability program in the world.
“BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. Better Cotton accounts for nearly 20 per cent of global cotton production.” (BCI, 2019)
Since the launch of the commitment, Target has conducted BCI training for team members and suppliers, and we have sourced cotton as Better Cotton against products from suppliers in Bangladesh, Cambodia, China, Thailand, USA and India (Target, 2019)
Target will also use REPREVE®: “Transforms recycled bottles into an amazing fibre, used by the world’s leading brands to make athletic and fashion apparel and more. Our process embeds properties like wicking, adaptive warming and cooling, water repellency, and more at the fibre level. For reliable, durable quality.”
By using materials from REPREVE®, Target is decreasing the use of petroleum, emitting fewer greenhouse gases and conserving water and energy in the process. That makes a big difference for the future of not only fashion, but for the health of the planet.
Urban Explorer 